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Home > Training Programs > Fitness > Fitness Business Management

Fitness Business Management

Learn how to manage a personal training program, department, or facility as a strategic business with this innovative online course.

fitness-business
$1,995.00 (USD)

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Overview

Objective

Outline

  1. Business Development and Entrepreneurship in Fitness
    1. Business Fundamentals
    2. Being a Fitness Manager
    3. Understand Key Manager Skill-Sets
    4. Sales and Marketing
  2. Financial Principles and Business Concepts
    1. Major Types of Financial Statements
    2. Budgetary and Forecast Spreadsheets
    3. Apply Financial and Accounting Principles to Start a Fitness Business
    4. The Basics of the Federal Tax System
  3. Marketing, Sales, and Customer Service Management
    1. Consumer Buying Behaviors in the Fitness Industry
    2. Customer-Centric Focus
    3. Transform Customer Satisfaction to Customer Loyalty
    4. Why Customers Buy or Don't Buy a Particular Club Service
  4. Fitness Management and Business Administration
    1. The Role of the Human Resources Department
    2. The Job Description of a Fitness Professional
    3. Staff Development
    4. How Staff Development, Business Development, and Customer Service Management Work Together
  5. Elective Program: Optional Field Internship in Fitness Business Management
    1. Intern for a total of six weeks, 60 hours with professionals in the fitness and health industry for a practical experience working with members at fitness facilities and health centers
    2. Network and interact with professionals in the health and fitness industry
    3. Develop a professional goal statement and review career opportunities
    4. Improve your ability to obtain employment or operate your own health and fitness facility

Requirements

Prerequisites

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Instructor

FAQs

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Abilene Christian University

1600 Campus Court
ACU Box 29110
Abilene, TX 79601 US
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